Sales Counsellor | Retirement Living Village

Sales Counsellor | Retirement Living Village

£30,000 p.a + bonus

Shropshire

Full time Permanent

Do you have experience supporting individuals through emotionally complex decisions?

Do you enjoy speaking to a wide variety of individuals, creating long-lasting meaningful relationships that are built on genuine rapport?

Compass Associates are currently working in close partnership with a highly reputable retirement living organisation, who are opening a further development in Shropshire later in 2026. This will be another community to add to their already strong portfolio, where older adults are free to live on their own terms; supported by kindness, surrounded by opportunity and able to enjoy a richer, more connected later life.

They are currently seeking a Sales Counsellor to join the team who will play a vital role in this mission by building long-lasting meaningful relationships with individuals across the community whilst nurturing a strong pipeline of individuals for the soon to be opened retirement village. Our client are not necessarily looking for someone with a sales background, but a candidate who thrives on strong relationship building and a unique prospect centred selling approach.

Responsibilities:

• Build trusted relationships with prospective residents and their families
• Maintain, grow and nurture a high-quality lead pipeline using our CRM
• Deliver empathetic, “prospect-centred selling” that focuses on individual goals, fears and motivations
• Conduct home visits where appropriate to better understand needs and living situations
• Create advocates by delivering warm, meaningful experiences from first contact to move-in

• Represent the business within the community with authenticity and confidence
• Develop relationships with local estate agents, financial advisers, social groups and influencers
• Support events, talks, open days and presentations

• Guide prospects through the journey from initial enquiry to reservation and move-in
• Conduct tours of the retirement village, showing how our community may enhance quality of life
• Communicate clear, transparent information about rental and sale options
• Work to agreed targets while maintaining warmth, integrity and ethical practice at all times

Requirements:

• Natural warmth, emotional intelligence and the ability to build rapport quickly
• High integrity, strong ethical judgement and a calm, reassuring demeanour
• Genuine enjoyment of working with older adults and families
• Strong communication skills; written, verbal and interpersonal
• Resilience, curiosity and creativity in how you support people through change
• Comfortable working towards clear goals and targets
• Full UK driving licence.

If you would like to be considered for this exciting opportunity, please contact Simon Codling directly on 0161 241 7686. Alternatively email an updated CV to [email protected]       

Recommendations:                                                      

Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer £200 worth of John Lewis Vouchers for each successful