As part of an ongoing series of community engagement sessions within the senior living industry, Compass Associates hosted a conversation with Terence Rogers, senior living healthcare CEO and advisor, who shared his insights and perspectives on the future of senior living.
Terence is an accomplished leader with over 25 years of experience in the senior living industry. His career began as a home healthcare executive before transitioning into the non-profit senior living sector. Throughout his journey, Terence has been recognized for his visionary leadership and commitment to enhancing the quality of care for older adults.
Key Discussion topics:
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How the Baby Boomer influence is redefining care in Senior living
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Future insights into how this generation will break the barriers of traditional senior living
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What the future looks like for Baby Boomers entering Senior Living
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How to balance resident expectations with affordability
Contributors:
Compass Associates
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With a dedicated team and extensive experience across the US senior living sector, Compass Associates is proud to support many of the industry’s leading providers in securing transformational leadership talent. Our deep market insight combined with access to a strong network of candidates enables us to consistently deliver high-impact placements that drive performance, strengthen organizational culture, and support long term sustainability.
The senior living team share more than 30 years recruitment experience dedicated to the sector – speak to the team today to learn how we can support you.
Terence Rogers
Healthcare CEO – Advisor – Senior Living
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Terence Rogers is a senior living industry executive and advisor with 25 years of experience leading three distinguished organizations as CEO. He currently provides strategic advisory services across the sector, partnering with boards and ecosystem stakeholders to drive both mission impact and financial performance.
A national leader in the Green House Project, Terence has been instrumental in transforming traditional nursing homes away from institutional medical models toward more person-centered care. His leadership also extends to AgeTech innovation and investment, through involvement with AgeTech Capital, the AgeTech Investor Network, and the Ziegler LinkAge Funds. Additionally, he co-founded Perennial Advantage, the first senior living provider-owned Medicare Advantage insurance company.
Terence remains actively engaged in industry think tanks focused on preparing for the next generation of retirement living – emphasizing engagement, scientific wellness, and longevity programs. Known for his approachable and collaborative leadership style, he combines hands-on execution with accountability to mission, metrics, and measurable results. He has a proven track record of
identifying emerging challenges and leading GRC and ESG initiatives that enable people, processes, and organizations to scale effectively.
Summary:
The discussion explored how Baby Boomers are reshaping the future of senior living, with Terence Rogers drawing on more than 25 years of leadership experience in the sector. Terence shared insights into the generational shift away from traditional, institutional care models toward approaches that prioritise autonomy, wellness, and purposeful living. He highlighted how Boomers’ desire for independence, combined with financial pressures, is accelerating the rise of Aging-in-Place and positioning home-based care as a strong alternative to lower-acuity senior living options. He further emphasized the changing expectations of residents, noting that today’s older adults seek environments that feel lifestyle-driven rather than clinical.
The conversation addressed the growing demand for community-integrated and intergenerational living models, alongside the importance of lifelong learning, engagement, and personal choice in supporting healthy aging. Terence also discussed the role of AI, predictive analytics, and digital engagement tools in improving health outcomes and enabling value-based care, while cautioning against overinvestment in complex technology that does not deliver clear results. The discussion concluded with a focus on the challenge of affordability – particularly for the middle-income market – and the need for operators to balance rising consumer expectations with sustainable, culturally grounded models of care.
Watch the full discussion:
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