Senior Vice President of Sales recruited for American House Senior Living by Compass Associates

Senior Vice President of Sales | Senior Living | American House Senior Living

When American House Senior Living needed to secure a Senior Vice President of Sales to drive revenue performance across nearly 70 communities, Compass Associates was trusted to deliver this business-critical hire. This case study outlines how our dedicated search team combined sector expertise, a disciplined process, and a genuine partnership with the client to deliver an outstanding leadership hire against a tight six-week timeline.

About American House Senior Living

American House Senior Living is a privately held senior living owner-operator and the 22nd largest in the United States. With almost 70 communities spanning Independent Living, Assisted Living, and Memory Care, American House has built a significant footprint across Michigan, the Midwest, the Southeast, and New England. As the organization continued to scale, it needed enterprise-level sales leadership capable of driving revenue growth, pricing discipline, and occupancy performance across a large, geographically diverse portfolio.

The Challenge

American House required a Senior Vice President of Sales to take full accountability for revenue growth and sustained occupancy performance across approximately 70 senior living communities. This was a high-stakes, highly visible executive hire, encompassing sales strategy, marketing, operations, asset management, and financial planning.

The successful candidate needed to combine:

• 12+ years of progressive sales leadership experience
• 7+ years in senior housing, healthcare, hospitality, or a related service-based industry
• A proven track record leading multi-site, multi-region sales organizations
• Deep expertise in CRM implementation and sales technology adoption, with exposure to a specific CRM strongly preferred
• The ability to travel extensively (50–70%) and operate as a hands-on, field-based leader

Given the seniority of the role, the breadth of stakeholder involvement, and the specificity of the required senior living sector experience, American House needed a recruitment partner who understood both the executive recruitment process and the nuances of the senior living industry.

Our Approach

Compass Associates applied a structured, consultative approach designed to move quickly without compromising quality:

In-depth briefing and role scoping We worked closely with American House’s leadership team to fully understand the strategic priorities of the role, from pricing discipline and CRM adoption to portfolio-wide sales culture and coaching, ensuring every candidate presented was aligned to both the technical requirements and the leadership style the organization needed.

Targeted market mapping Leveraging our senior living sector network, we identified and engaged senior sales executives with the multi-site leadership experience, financial acumen, and technology fluency the role demanded.

Rigorous, multi-stage screening Every candidate was assessed against the core competencies outlined by American House, ensuring only the strongest, most closely aligned individuals progressed through the process.

Close, consistent communication Throughout the search, we kept both client and candidates fully informed at every stage, a level of transparency and responsiveness that candidates specifically highlighted as a standout part of their experience.

The Results

Compass Associates delivered a complete, high-quality shortlist and a successful hire within a demanding six-week window, spanning three distinct interview stages:

Total time from vacancy to offer acceptance: 6 weeks

This efficient, high-conversion process, from a strong initial longlist through to a confident final decision, reflects the strength of Compass Associates targeted search methodology and our ability to present candidates who were genuinely well-matched to the role from the outset.

Looking to Hire Senior Living Leadership Talent?

If your organization needs a trusted senior living executive recruitment partner, get in touch with the Compass Associates team to discuss your requirements.

Candidate Comments

“I had an excellent experience working with Compass Associates during my hiring process. They were professional, thorough, and kept me informed every step of the way. They followed-up every detail, and I truly enjoyed working with them. I highly recommend Compass Associates and sincerely appreciate their time and professionalism.”

Jennifer McGovern, SVP Sales – American House Senior Living