Business Development Manager – Brand New State-of-the-Art Hospital
Up to £65,000 DOE + Competitive Company Benefits
Cambridge
Full-Time/ Permanent - 40 Hours
Want to be a key part in the opening and success of a BRAND NEW and state of the art hospital?
Compass Associates are proud to have exclusively partnered with Welbeck Health Partners for the opening of their brand-new hospital, boasting 12 specialties equipped with the latest technology and world-renowned consultants dedicated to delivering
the best patient experience.
Capitalising on the success of their London flagship hospital, their new site will offer a wide range of medical diagnostic and same-day minimally invasive services, including heart health, lung health, digestive health, ENT, endoscopy, and neurology. This is a very exciting opportunity for an individual who wants to help to shape a growing, but established healthcare organisation. Welbeck Health Partners was founded by leading healthcare specialists from the UK and USA who shared a clear vision: to deliver better care and redefine what a healthcare organisation can be. Welbeck’s unique partnership model empowers clinicians to share in the success of the group while fostering a collaborative environment. It provides a framework for consistent patient pathways, quality assurance across partners, and smooth cross-referrals between specialties.
Joining Welbeck means becoming part of a growing network of high-quality clinics and world-leading healthcare professionals. Welbeck are committed to creating a supportive, values-driven environment where their people can thrive. The company invests in its people, providing ongoing professional development, clear career progression, and the resources needed to excel.
If you’re looking to be part of a purpose-led organisation that is shaping the future of healthcare while fostering a culture of respect, teamwork, and shared success, we’d love to hear from you.
What is in it for you?
- *Generous Annual Bonus Scheme*
- Paid for park and ride
- Great work-life balance
- Professional registration paid for annually
- Personal Development Plan
- 27 Days Annual Leave + Bank Holidays
- Private Medical Insurance
- Eye Care
- Annual Flu Vaccines
- Private Pension
- Season Ticket Loan / Cycle to Work Scheme
- Employee Assistance Programme
- AND a range of policies supporting health and wellbeing
We are seeking a highly motivated and experienced Commercial and Business Development Manager to provide overall leadership and management to the non-clinical functions within the centre. This position will play a pivotal role in overseeing all the non-clinical teams including administration, facilities and supplies across our unique, private patient day-case centre and in the on-going development of our world class patient care. This role will direct all operational activities for the centre, in line with the Welbeck business objectives, and provide input into the centre’s overall business strategy. There is a requirement to deputise for the Centre Director as required and participate extensively in senior management functions. This is role is line managed by the Centre Director but is supported by the Welbeck Group Capital Projects, Procurement, IT and Finance Teams as well as colleagues across a network of regional centres.
Responsibilities:
You will work predominantly Monday-Friday around the core hours of 9-6pm, however will need to be flexible to meet the needs of the role which will require evening meetings and events outside core hours. You will be responsible for driving growth in centre activity and revenue by formulating and delivering the business development strategy, in collaboration with the Centre Director and Doctor Commercial Director. This role will create, and gain agreement, on the commercial and business development plans linked to revenue generation targets, with key objectives and strategies for each core customer group. You will translate centrally driven commercial strategies into centre focused commercial plans and manage the delivery of these to ensure that the centre is making progress towards its targets.
Commercial Strategy and Implementation
- Lead on the design and implementation of centre’s commercial strategy aligned with the centrally defined commercial strategy
- Responsibility for commercial contracts such as local corporates, military bases and health screening contracts
- Develop and maintain a tactical business development plan to meet and exceed activity and revenue targets across self-pay and insured pathways
- Use all marketing and performance data avenues available to monitor, analyse and report activity, adjusting strategies and action plans accordingly
- Leading cross-specialty activities and regularly reviewing progress against plan, for example in the delivery of campaigns and implementing new propositions to ensure the buy-in of all relevant parties
Business Development and Strategic Contribution
- Build a strong knowledge of our customer base and clinical USPs to keep our overall commercial strategy aligned with the wide organisation goals
- Maximise patient activity and hospital capacity by supporting efficient scheduling, tracking consultant utilisation, and contributing to revenue
- Participate in the quality governance structure for the centre with clinical specialist boards, centre committees and joint venture operating board
Performance Management and Deliverables
- Ownership of centre Commercial Committee, leading the discussion and engaging key stakeholders in commercial activities
- Responsibility for tracking outreach activity on HubSpot, monitoring progress and performance against quarterly and annual KPIs across the business, and reporting on key metrics to be presented at board and to business performance teams
- Adapting performance measurement and reporting as the commercial function grows, to enable the most valuable information to be analysed for continuous improvement in day-to-day management and for senior management reports
- Overseeing budget and spend for the regional centre, keeping activities within monthly commercial budgets and forecasting recommended annual spend to achieve commercial activities
Consultant Account Management & Service Growth
- Support the centre’s clinical acquisition, onboarding and engagement plans to drive growth in key clinical services
- Lead a robust account management programme across the senior team, ensuring strong working relationships with key consultants
- Optimise consultant availability to meet service demand and maximise conversion of any enquiries to revenue generating activity
- Support the Centre Director in identifying and implementing new services, pathways, and revenue-generating opportunities, including engaging with consultants to promote and develop their practice
Stakeholder Engagement & Business Development
- Build and maintain strong internal and external stakeholder relationships that support sustainable business development
- Taking ownership of expanding GP (Private and NHS) and corporate referrer engagement in the region, along with current relationship management
- Identify new service lines and speciality opportunities in line with market demand, and work with operational teams to implement
- Participate in initiatives to grow market share and enhance the centre’s reputation in the local community
- Liaising between commercial and business performance teams to align commercial plans with operational capacity and readiness
Experience / Qualifications / Skills
Essential
- Degree educated or equivalent professional qualification
- 5+ years’ experience in business development / sales and marketing
- Proven experience in the business development within the healthcare industry
- Able to evidence strong knowledge of account management and customer relationship management
- Demonstrable experience in strategic planning and delivery
- Experience in commercial delivery, particularly in reporting progress against key metrics and presenting this for senior management
- Effective presentation and communication skills and comfortable delivering presentations
- Strong stakeholder management skills and able to balance sometimes conflicting views
- Proactive individual who can drive forward activities across cross-functional teams and take the lead in often ambiguous circumstances
- Highly organised and able to coordinate multiple complex projects
- Project management experience, including prioritisation of tasks and setting realistic timelines
Desirable
- Marketing experience preferential to assist the team with identifying audience, channel strategy and effectiveness
- Preferred background in healthcare, a strong passion for the sector and driving positive change is essential
- Experience of line managing staff and associated HR tasks
- Understanding of private healthcare pathways for self-pay and/or privately insured patients
- Previous stakeholder relationship with consultants and medical secretaries
