Home Managers are the cornerstone of high-quality elderly care. From maintaining compliance and occupancy to leading staff and managing finances, it’s a role that demands dedication and delivers real impact. Yet, how much are Home Managers earning in 2026? Compass Associates’ benchmarking report has provided granular level detail to help give more clarity regarding Home Manager salaries.
National salary benchmarks for Home Managers:
Residential Homes
- <20 beds: £38,000–£45,000
- 21–50 beds: £45,000–£60,000
- 51–100 beds: £60,000–£70,000
- 100+ beds: Up to £70,000–£75,000
Nursing Homes
- <20 beds: £46,000–£53,000
- 21–50 beds: £53,000–£68,000
- 51–100 beds: £68,000–£80,000
- 100+ beds: Up to £83,000
Download our salary benchmarking report
Key regional observations for Home Manager salaries:
- London & Home Counties: Salaries are 10–15% higher on average due to cost-of-living and competition
- South West & Coast: Luxury operators have increased pay to attract skilled leaders
- North East: Lower turnover, but slow investment has kept average salaries modest
“Salary alone doesn’t attract great Home Managers. They want the full picture: progression, benefits, and trust.” Tom Berrisford, Divisional Director
Compass Associates use data-driven insights to help providers retain and attract talent
Employers can use salary benchmarking reports as powerful tools to attract, retain, and motivate top talent – especially in competitive sectors like elderly care. They also allow employers to:
- Understand salary competitiveness
- Position their opportunities effectively
- Recruit leaders aligned with their mission
So, what are Home Managers expectations when it comes to salary and benefits?
Competitive Home Manager benefits packages now include:
- Performance-linked bonuses
- Private medical insurance (PMI)
- Enhanced pension contributions
- Car allowances or mileage support
Looking for recruitment support?
Whether you’re opening a new service, preparing for regulatory inspection, or seeking a successor for a long-standing manager, we can help.
As Compass Associates’ longest-serving and most established division, our Elderly Care team specialises in the nationwide recruitment of senior leaders across residential care, homecare, retirement living, nursing, and clinical services.
Looking for your next Managerial role within Elderly Care?
Home Managers are the cornerstone of high-quality elderly care. From maintaining compliance and occupancy to leading staff and managing finances, it’s a role that demands dedication and delivers real impact.