Business Development Manager | Elderly Care Provider | North West London
Salary: £40,000 – £50,000 + Commission
Are you an experienced Business Development Manager with a passion for building relationships and driving occupancy growth within the care home sector?
Do you thrive in a community-focused role where networking, relationship building and commercial success go hand in hand?
Are you looking for an opportunity where your work will have a direct impact on occupancy performance and the long-term success of a well-invested care home?
Then this could be the opportunity for you.
We are working in partnership with an established elderly care provider to appoint a Business Development Manager for one of its care homes in North West London, supporting occupancy growth through proactive business development and community engagement.
The Opportunity
This is a newly available position, offering an exciting opportunity to make an immediate impact within a home that is focused on increasing occupancy and growing its private-pay resident base.
Working closely with the senior leadership team, you will be responsible for developing strong relationships across the local healthcare community, generating new referral opportunities and supporting prospective residents and their families throughout the admissions process.
The successful candidate will play a pivotal role in raising the profile of the home, strengthening community partnerships and positioning the service as the provider of choice within the local market.
About the Provider
Our client is a respected elderly care provider committed to delivering high-quality residential care while investing in innovation, employee development and sustainable growth.
With ambitious plans for the future, the organisation is seeking a commercially driven individual who can combine relationship management with proactive business development to drive occupancy performance.
Key Responsibilities
Business Development & Community Engagement
Build and maintain relationships with hospitals, discharge teams, healthcare professionals, local authorities and community organisations.
Identify and develop new referral pathways to generate consistent enquiry volumes.
Represent the care home at networking events and within the local community to strengthen brand awareness.
Occupancy Growth
Drive occupancy levels through proactive business development activity.
Focus on increasing private-pay admissions while supporting all suitable enquiries through to conversion.
Maintain a healthy admissions pipeline through regular follow-up and relationship management.
Sales & Admissions
Conduct tours of the care home for prospective residents and their families.
Confidently discuss fees, care packages and the admissions process.
Guide prospective residents through the sales journey from initial enquiry through to move-in.
CRM & Performance Management
Maintain accurate CRM records and enquiry tracking.
Monitor occupancy performance and admissions activity through dashboards and reporting.
Work collaboratively with operational leadership to deliver commercial objectives.
The Ideal Candidate
You will be a commercially minded relationship builder who enjoys networking, developing partnerships and delivering measurable occupancy growth.
Essential
Proven experience in business development, sales or relationship management.
Excellent communication and interpersonal skills with the ability to engage a wide variety of stakeholders.
Demonstrable success generating referrals and developing new business opportunities independently.
Strong commercial awareness and target-driven mindset.
Confident discussing fees and guiding prospective residents through the admissions process.
Experience managing CRM systems and maintaining structured sales pipelines.
Highly organised with the ability to work autonomously while collaborating with operational teams.
Comfortable representing the organisation within the local community and at networking events.
Desirable
Previous experience within the care home sector.
Background in healthcare, hospitality or relationship-led sales environments.
Experience driving occupancy growth or increasing private-pay admissions.
Package & Benefits
£40,000–£50,000 basic salary.
Commission of approximately £300 per permanent admission.
Respite admissions eligible for commission when converted into permanent placements.
Additional £1,000 monthly bonus when the home reaches full occupancy.
Opportunity to make a significant commercial impact within a growing organisation.
Location & Working Pattern
Based primarily at the care home in North West London
Approximately 50% community-based business development and networking.
Approximately 50% office-based administration, admissions management, CRM activity and occupancy reporting.
Interview Process
Stage 1: Interview with Charlie at Compass Associates.
Stage 2: Initial interview with Senior Leadership Team
Stage 3: Final Face To Face interview with Senior Leadership Team
Summary
This is an excellent opportunity for an ambitious Business Development Manager to join a respected elderly care provider and play a leading role in increasing occupancy and strengthening community partnerships.
Offering an attractive commission structure, significant autonomy and the opportunity to directly influence commercial performance, this role would suit an experienced business development professional who enjoys relationship building and delivering tangible results.
Application Process
To apply or request further information, contact Charlie at Compass Associates for a confidential discussion.
0161 938 1185
Recommendations
Compass Associates Ltd acts as a Recruitment Consultancy for this permanent vacancy.
Successful referrals receive £500 in vouchers or a £500 charity donation.
